Applied Data Finance, LLC d/b/a Personify Financial

Applied Data Finance, LLC d/b/a Personify Financial notified California AG on Feb 1, 2019 of a data breach, which occurred on Jul 21, 2018. Data exposed: Social Security number, Financial / bank account, Email address, Phone number.

Case file (dates, days to notice against the statute, what the letter offers, prior incidents)

Organization: Applied Data Finance, LLC d/b/a Personify Financial
Source: California AG · source record
Date reported: Feb 1, 2019
Date(s) of breach: Saturday, July 21, 2018
Residents affected: Not published by this source
Data exposed: Social Security number Financial / bank account Email address Phone number
Notice letter: Sample notice (PDF)
Discovered: Jul 21, 2018, as stated in the letter
"We immediately began investigating this activity and subsequently determined that an unauthorized third party had illegally gained access to the employee’s business e-mail account on July 21, 2018."
Days to notice: 195 days from discovery (Jul 21, 2018) to the California record (Feb 1, 2019). Statute: 30 days from discovery or notification of the breach (Cal. Civ. Code § 1798.82). Over the statutory period
Offered in the letter: 12 months of credit or identity monitoring through Experian
Third party: The letter attributes the incident to a vendor or service provider
First seen by BreachTally: 2026-10-30 16:13 UTC

Dates and counts as filed by the organization with the agency. The breach window and the report date often differ by months.

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