Niche.com Inc.

Niche.com Inc. notified California AG on Aug 20, 2019 of a data breach, which occurred on Jul 24, 2019. Data exposed: Social Security number, Financial / bank account, Medical / health information, Usernames / passwords.

Case file (dates, days to notice against the statute, what the letter offers, prior incidents)

Organization: Niche.com Inc.
Source: California AG · source record
Date reported: Aug 20, 2019
Date(s) of breach: Wednesday, July 24, 2019
Residents affected: Not published by this source
Data exposed: Social Security number Financial / bank account Medical / health information Usernames / passwords
Notice letter: Sample notice (PDF)
Discovered: Jul 24, 2019, as stated in the letter
"What Happened On July 24, 2019, we discovered that the login point for users on the Niche.com website was subject to an automated attack."
Days to notice: 27 days from discovery (Jul 24, 2019) to the California record (Aug 20, 2019). Statute: 30 days from discovery or notification of the breach (Cal. Civ. Code § 1798.82).
First seen by BreachTally: 2026-10-30 16:13 UTC

Dates and counts as filed by the organization with the agency. The breach window and the report date often differ by months.

Not today? Take the free Monday digest: the week's filings by state and the largest by people affected. Once a week.

Data reproduced from a public government filing. Spot an error? Email support@breachtally.com with the record link. Corrections are applied and noted.